Hospitality Strategic Management: Concepts and Cases - Cathy A. Enz - Google книгиThe tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter globalization, the natural environment, and e-commerce. About the Author Dr. Fred R. David is the sole author of three mainstream strategic-management textbooks: 1 "Strategic Management: Concepts and Cases," 2 "Strategic Management Concepts," and 3 "Strategic Management Cases," These texts have been on a two-year revision cycle since , when the first edition was published.
ISBN 13: 9780136120988
Hospitality Strategic Management : Concepts and Cases. Cathy A. Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising.
Strategic management : concepts and cases. Arthur A. Thompson , Alonzo J. Thompson and Strickland's, Strategic Management, has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy. The Thompson and Strickland cases have always been another strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop.
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter. Convert currency. Add to Basket.
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